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Consumer behaviour is one of the most important concepts in marketing. It refers to the buying behaviour of a target group. This is valuable information, as brands are better able to tailor their products, platforms a...

One of the best-known retail media networks is Walmart, which is America's largest omnichannel retailer. What path has Walmart taken, what solutions does it offer brands and why should you still consider other players...

With the rise of retail media comes the emergence of a stable ecosystem linking all players. More and more people want to benefit from the advantages of digital, which means more and more players will emerge. It is be...

As consumer behaviour changes, online shopping is gaining ground. Globally, it is predicted that 20.8% of all retail purchases will be made online in 2023 and 24% in 2026. The digital advance will require new ways of ...

With the advance of digitalisation, there is also a growing emphasis on the online space for shopping. Getting information about and buying products and services online is becoming an integral part of our way of life....

Whereas 10-20 years ago the focus of advertising was on the product or service, today the focus is on the consumer. The ultimate goal of marketing is still to make a profit, but the message is not about the product's ...

E-commerce is the online sale and purchase of goods and services. It is estimated that by 2023, 22% of all global trade will take place online. To reach this significant proportion, e-commerce needed to take off at th...

Retail marketing aims to make the products and services offered for sales attractive for consumers. In our latest blog post, we summarise what you need to know about retail marketing and provide you with some inspirin...

The growth of the retail sector online is no surprise, we have been following the statistics for years. Part of this trend is the rise of retail media. The ANA reports that retail media revenues will reach $52 billion...

Digital transformation is happening in all areas of life, and grocery stores are no exception. A customer-centric approach requires a new approach to retailing, and only those stores that can engage with digital consu...

In today's dynamic eCommerce landscape, selling on multiple marketplaces has become increasingly important for businesses to reach a wider audience and maximize their sales potential. Today, thanks to technology, you...

In the ever-evolving world of advertising, Inhabitad introduced a retail media platform that revolutionizes in-store advertising for web shops. With new advertising formats, a self-service operating model, and detaile...