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With the rise of retail media comes the emergence of a stable ecosystem linking all players. More and more people want to benefit from the advantages of digital, which means more and more players will emerge. It is be...

As consumer behaviour changes, online shopping is gaining ground. Globally, it is predicted that 20.8% of all retail purchases will be made online in 2023 and 24% in 2026. The digital advance will require new ways of ...

With the advance of digitalisation, there is also a growing emphasis on the online space for shopping. Getting information about and buying products and services online is becoming an integral part of our way of life....

Whereas 10-20 years ago the focus of advertising was on the product or service, today the focus is on the consumer. The ultimate goal of marketing is still to make a profit, but the message is not about the product's ...

E-commerce is the online sale and purchase of goods and services. It is estimated that by 2023, 22% of all global trade will take place online. To reach this significant proportion, e-commerce needed to take off at th...