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What are retail media platforms exactly? Picture a high-tech bridge connecting sellers and potential buyers. Imagine it powered by smart algorithms, capable of delivering personalized advertisements to audiences. This...

We live in an age where online shopping has become part of our everyday lives. Want a new pair of trainers? Looking for travel deals? Or simply doing your weekly shopping? You can now do all this online, much faster a...

M-commerce, or mobile commerce, is one of the most important pillars of e-commerce. It means that the purchase or commercial transaction is not made on a computer or laptop, but on a smart device such as a smartphone ...

Consumer behaviour is one of the most important concepts in marketing. It refers to the buying behaviour of a target group. This is valuable information, as brands are better able to tailor their products, platforms a...

One of the best-known retail media networks is Walmart, which is America's largest omnichannel retailer. What path has Walmart taken, what solutions does it offer brands and why should you still consider other players...