Retail media has become an increasingly important revenue stream for retailers looking to monetize their webshops. As we look ahead to 2023, there are several trends in retail media that are worth watching. Here are six trends that could shape the future of retail media:

1. Native advertising: Native advertising has become increasingly popular in recent years, and this trend is likely to continue in 2023. By blending in with the surrounding content on a webshop, native ads can provide a more seamless and engaging shopping experience for customers.
2. Personalization: Personalized product recommendations and advertising have become increasingly important in retail media. In 2023, we can expect to see even more emphasis on personalization, as retailers look to create more targeted and effective advertising campaigns.
3. Artificial intelligence: AI-powered advertising and product recommendations are already being used by some retailers, and this trend is likely to accelerate in 2023. By analyzing customer data and behavior, AI can provide even more accurate and personalized recommendations.
4. Virtual and augmented reality: Virtual and augmented reality have the potential to revolutionize the way we shop online. In 2023, we can expect to see more retailers using VR and AR to provide customers with immersive shopping experiences.
5. Voice commerce: Voice commerce is already gaining traction, and this trend is likely to continue in 2023. By using voice assistants like Amazon Alexa and Google Assistant, customers can easily search for and purchase products without ever leaving their homes.
6. Influencer marketing: Influencer marketing has become a popular way for retailers to promote their products and reach a wider audience. In 2023, we can expect to see more retailers using influencers to create engaging and effective advertising campaigns.

In conclusion, the future of retail media is likely to be characterized by native advertising, personalization, AI-powered recommendations, virtual and augmented reality, voice commerce, and influencer marketing. By staying on top of these trends and incorporating them into their retail media strategies, retailers can continue to generate revenue and provide a better shopping experience for their customers in 2023 and beyond.