In the ever-evolving world of advertising, Inhabitad introduced a retail media platform that revolutionizes in-store advertising for web shops. With new advertising formats, a self-service operating model, and detailed instant results tracking, Inhabitad sets itself apart from any other advertising solution on the market. One shining example of our success is the recent campaign with Aqua.hu webshop for Kingston, a leading memory module producer.
Kingston, renowned for its memory and flash products, including hard disk drives and physical memories, stands as a key partner of Aqua. Their primary objective was to boost sales in a cost-effective and measurable manner.
To address this challenge, Aqua launched a product promotion campaign for Kingston in their webshop, with the retail media tools that were provided by Inhabitad. The campaign strategically featured Kingston memory cards on Aqua's search page, employing a prominent and eye-catching design—double product card, unique frame, and badge. Moreover, the placement ensured visibility in the prime position, securing the first spot when users searched for specific keywords such as "ram," "memory," "rgb ram," or "rgb memory."
ram, memory, rgb ram or rgb memory.
The campaign period lasted from December 2022 to February 2023, and the achieved results were remarkable. Inhabitad's advertising system offers a pay-per-click model for product placements, ensuring a cost-efficient approach. During the test period Kingston paid the minimum price of HUF 18 per click, resulting in a total advertising cost of just over HUF 21,000. However, the true success lay in the significant return on investment (ROI) that followed.
With a total of 1,167 clicks, the campaign generated over HUF 1.6 million worth of product sales—an astonishing ROI of more than 75x. The precise targeting and native advertising format employed by Inhabitad proved instrumental in achieving such exceptional results. The keyword-based product placements seamlessly integrated with Aqua's search engine, surpassing initial expectations and driving substantial revenue on the Aqua platform, even with a relatively low spend.
In conclusion, the Kingston case study exemplifies the power of Inhabitad Retail Media's innovative approach to in-store advertising. By combining precise targeting, eye-catching formats, and a cost-effective pay-per-click model, Inhabitad empowers brands to maximize their reach and achieve remarkable ROI. As the marketing landscape continues to evolve, Inhabitad Retail Media stands at the forefront, paving the way for the future of advertising in web shops and beyond.
