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Retail media has become a complex landscape with many different players, technologies, and strategies. To make the most of retail media, retailers need to navigate this complexity and find the best solutions for their...

Retail media has become an increasingly important revenue stream for retailers looking to monetize their webshops. But to make the most of retail media, retailers need to use a platform that is flexible, easy to use, ...

The idea behind retail media is that it is much more effective to encourage consumers to shop if they are exposed to targeted advertising during their shopping journey. The case for retail media is borne out by the st...

Retail media has become an increasingly popular way for advertisers to reach their target audiences and generate ROI. But to make the most of retail media, advertisers need to use best practices that maximize their re...

Retail media has become an increasingly important revenue stream for retailers looking to monetize their webshops. As we look ahead to 2023, there are several trends in retail media that are worth watching. Here are s...

Retail media monetization is a powerful way for retailers to generate revenue by selling advertising space on their webshops to partners and vendors. But to make the most of retail media monetization, retailers need t...

Effective retail advertising campaigns can drive sales, build brand awareness, and improve customer engagement. But creating effective campaigns requires careful planning, attention to detail, and a deep understanding...

As more and more consumers shop online, retailers are looking for new ways to monetize their webshops and increase their revenue streams. One strategy that has gained popularity in recent years is retail media monetiz...

Personalized product recommendations are a powerful tool for retailers looking to improve their customer experience and drive sales. By using data to recommend products that are tailored to each individual shopper, re...

If you're a retailer looking to increase revenue, native advertising could be the answer. By leveraging your webshop's traffic and first-party data, you can sell advertising space to your partners and generate high-ma...

The number of commercial media networks is growing every year. The reason is that there is a lot of potential in the market, so there is plenty of room for smaller players alongside the bigger ones. In this blog post,...

Amazon is one of the world's largest e-commerce platforms, pioneering and leading the way of retail media networks. The king of e-commerce has made it possible for marketers to display targeted ads on Amazon's site af...