Blog

In the bustling realm of the retail industry, retail media networks, or RMNs, have swiftly emerged as a critical instrument of commerce. RMNs are platforms wherein retailers utilize their eCommerce  spaces as advertis...

Advertising in the modern age is a dynamic and ever-evolving field. There are many tools for those who want to increase their sales and get their message to more people. One of these is the retail media network, which...

In the exciting world of e-commerce success thrives on numbers; not just any numbers, but Key Performance Indicators (KPIs)! Stepping into the realm of e-commerce can feel like encountering a labyrinth, but e-commerce...

E-commerce advertising is a bustling space teeming with potential and immense opportunity. E-commerce advertising is the digital megaphone each retailer uses. The aim? To grab consumers, draw them in, and convince the...

In the digital era we're navigating, there's one realm that has seen an unprecedented growth surge and is continuing to expand—E-commerce. The last decade has carved out a luminous trail of possibilities within this i...

In today's digital marketplace, one can hardly overlook the mounting influence of retail digital media. This technological revolution has converted every digital retail platform into an advertising space, strengthenin...

What are retail media platforms exactly? Picture a high-tech bridge connecting sellers and potential buyers. Imagine it powered by smart algorithms, capable of delivering personalized advertisements to audiences. This...

We live in an age where online shopping has become part of our everyday lives. Want a new pair of trainers? Looking for travel deals? Or simply doing your weekly shopping? You can now do all this online, much faster a...

M-commerce, or mobile commerce, is one of the most important pillars of e-commerce. It means that the purchase or commercial transaction is not made on a computer or laptop, but on a smart device such as a smartphone ...

Consumer behaviour is one of the most important concepts in marketing. It refers to the buying behaviour of a target group. This is valuable information, as brands are better able to tailor their products, platforms a...

One of the best-known retail media networks is Walmart, which is America's largest omnichannel retailer. What path has Walmart taken, what solutions does it offer brands and why should you still consider other players...

With the rise of retail media comes the emergence of a stable ecosystem linking all players. More and more people want to benefit from the advantages of digital, which means more and more players will emerge. It is be...