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The importance of retail media platforms is growing every year. Initially, there were doubts about the potential of advertising, and even today many people still cannot accept the power of this opportunity. But the nu...

As online shopping volumes have increased, retail media, which essentially means advertising on retail media network platforms, has become increasingly popular. This type of advertising infrastructure allows advertise...

Retail media encompasses all forms of advertising that are suitable for displaying advertisements to customers at or near the point of purchase. This type of media can be used by retailers to promote their own product...

Retail media solutions in a modern form: retail networks It's not easy for those who want to get their messages and products to consumers in the retail sector nowadays. Competition is fierce, making it increasingly d...

Retail media is the digital version of shopper marketing. In decades past, consumer product brands would use a combination of brand advertising (e.g. national TV ads) and trade marketing (e.g. manufacturer’s coupons and in-store displays...

For the past decade there have been two universally acknowledged truths about digital advertising. First, the rapidly growing industry was largely impervious to the business cycle. Second, it was dominated by the duopoly of Google (in search ads) and Meta...

Over the past year and a half, retail media networks have dominated ad spend, surging over 53% in 2021 to top $31.49 billion. As these networks continue to scale and retailers sharpen their advertising strategies, brands are paying more attention...

As advertising dollars continue migrating to digital, retailers can turn their digital investments into potent sources of new revenue. Transforming your digital platform into a media network creates a world of possibilities—if you know how to compete...

Retail media networks are among the fastest-growing and most dynamic ad marketplaces in the US. Retailers think of these operations as a means to boost revenues by leveraging their scale and their troves of first-party data.

With the end of third-party cookies, many brands need to find new ways to target their customers. We believe that retailers will benefit from this trend as advertisers shift their media budgets. Retailers can leverage their wealth of first-party customer...

Top retailers are tapping into the high-growth, high-margin business of retail media to aggressively fund strategies that boost their priorities and competitive position. In so doing, they are not only disrupting the digital advertising industry, but also...

Brands spent the last 18 months leaning into agility as they weathered pandemic-induced swings in consumer behavior, the economy, and their businesses. Looking ahead to 2022, advertisers and publishers will look for ways to extend those...

By now, most businesses are familiar with the consequences of the Covid-19 pandemic: faltering offline sales, fluctuating foot traffic, and lockdown mandates that make many brands wish they built an ecommerce infrastructure sooner...

For retailers, media monetisation increasingly represents a unique opportunity to fund innovations and accelerate digital transformation. The massive traffic and highly-qualified audience provided by their e-commerce...

A quick glance at the top 100 most visited U.S. websites reveals the sort of names most would come to expect — Reddit, YouTube and yes, even PornHub. But sitting at No. 16 — ahead of publishers such as Fox News, ESPN, The New York Times and LinkedIn — is Walmart...

There’s a lot of money out there for retailers in the retail media game and many retailers are betting their online profitability on the media business. While growth is fairly easy to come by at the moment, there will be unintended pressure on the larger business if key issues are not addressed early...

Big retailers are already racing toward a $100 billion high-margin annual revenue prize in retail media. Companies in other industries characterized by extensive customer interaction and deep first-party data—travel and tourism, for example—have a similar opportunity. For companies already...

I’ve taken more questions on retail media in the past 12 months than any other digital marketing topic that I cover. And it shouldn’t be any surprise, as consumer purchasing and behavior has significantly shifted online during the pandemic. We had already noted growth in retail media in...

In 2020, Amazon cemented its place as the third-largest digital media platform, behind only Google and Facebook. Brands have found much success with Amazon Advertising, as what it lacks on time on site, it more than makes up for with efficacy and transparency...